The onboarding brief: what I ask before joining a small product team

Are you a UX writer or team lead who loves smooth kick-offs? Keep reading — this list of discovery questions might come in handy.

Taking your international marketing campaign to a local market

In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.

Creating a body of product content for a Shopify app

A Shopify app that rewards shoppers with cashback when they buy with friends and family was looking to build brand awareness before their relaunch. Here's how I helped them move forward.

Improving complaint management within a customer service team

The customer service team I was part of struggled with customer complaint management. The process was slow and both employees and customers would get frustrated. Here's how a colleague and I stepped in.

Helping food safety experts communicate across languages

An Italian foodservice company needed to translate a set of 7 food safety regulations for their corporate partners in the UK. Here's how I helped them achieve their goal.

Supporting an MVP launch with content

I was challenged to design a set of content guidelines to support the launch of a fictional digital product of my choice. Here's how I went about it.

Optimizing a localized website with usability testing

I conducted a usability test on foodspring, an international sports nutrition brand. In particular, I involved 3 users to test the desktop version of their localized Italian website. Here’s the process I adopted and what I found.

Delivering bad news with better microcopy

I wrote microcopy to deliver bad news to app users. The two scenarios I worked on were a canceled flight and a late delivery. Here's how I created and then improved the copy.