Ciao 👋🏼
I'm an Italian content designer with a background in localization and customer service. This is where I document my life in UX and writing.
In the last several years I’ve worked in translation and localization, content writing, customer service and even sales, before realizing I’ve actually been doing UX all along.
Whether you’re building a consistent, scalable content system for your digital product or designing complex user flows, I’m in your corner. I advocate for content designers and UX writers to step up, stay in the loop and involve themselves in cross-functional projects.
In this space, I gather my thoughts on the discipline – its past, its future and my place within it. I think of it as a digital garden of sorts: some of the entries you’ll find here are fully fledged posts, while others are more like seeds waiting to grow.
A bit about me
I’ve collaborated with startups from Belgium and the US, a multinational and a scale-up in Italy, and a Fortune 500 company in the Netherlands. Industries range from food safety and social commerce to customer experience. Right now, I'm working at the intersection of artificial and business intelligence.
Here are a few client projects I've worked on:
Creating a body of product content for a Shopify app
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Improving complaint management within a customer service team
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Helping food safety experts communicate across languages
Read moreWhat I can help you with
Content guidelines
Scale your content faster across your channels with exhaustive writing guidelines and plenty of practical examples to flex your voice.
Microcopy
Guide users through your digital product with solid calls to action, helpful notifications and clear error messages.
Content auditing
Keep track of obsolete or duplicate content, make sure your voice stays consistent over time and uncover opportunities for improvement in your assets.
Content testing
Support QA engineers and UX researchers with testing tasks (usability, cloze, highlighter) and turn user feedback into content that resonates with your Italian audience.
Translation and localization
Make your UI copy and marketing materials sound and feel local with culturally aware translations (from Spanish and English to Italian).
Work
Below you’ll find links to some cool things I’ve done in the past few years. I’ll keep updating the list over time.
🚀 2024
Complex B2B flows — Product onboarding — Lifecycle emails
đź“š 2023
Voice, tone and style guides — Content design systems — LLM training
✍️ 2021–2022
Content guidelines — Product writing — Microcopy — Usability testing
🌱 Earlier
Customer experience — Editorial writing — Technical translation and terminology
Kind words
"Elisa, this is a really, really good set of deliverables. You understand the benefits well and how to articulate them across a range of deliverables. Not only that, but you’ve clearly put an immense amount of thought into how to lay out your wording carefully across multiple mediums, yet still tell a cohesive story. That’s a fantastic skill to have.”
— Patrick Stafford (COO, UX Content Collective)
“Excellent work, Elisa. Your brand voice guide is neat and straightforward — perfect to support an MVP. You’ve also included plenty of examples of dos and don’ts.”
— Luca Longo (senior designer and mentor, UX Studio)
Let’s talk words
Get in touch on LinkedIn to talk about all things UX writing, content design and localization.
Contact me