Ciao 👋🏼 Elisa here.

I’m an Italian content designer with a background in localization and customer service. This is where I document my life in UX and writing.

I write for junior to mid-level UX people who want to step up, stay in the loop and get involved beyond content. Here, I also share my thoughts on where the discipline is heading and where I see myself within it.

Kind words

I had the chance (and the pleasure) to manage Elisa, and I’ve seen her impact firsthand—not just on the words we use, but on how we think, design, and communicate as a team.

— Florin Neacsu (User Experience Lead, iGenius)

Elisa, this is a really, really good set of deliverables. You understand the benefits well and how to articulate them across a range of deliverables. Not only that, but you’ve clearly put an immense amount of thought into how to lay out your wording carefully across multiple mediums, yet still tell a cohesive story. That’s a fantastic skill to have.

— Patrick Stafford (CEO and Cofounder, UX Content Collective)

Excellent work, Elisa. Your brand voice guide is neat and straightforward — perfect to support an MVP. You’ve also included plenty of examples of dos and don’ts.

— Luca Longo (Director and Cofounder, UX Studio ©)

Work

Below you’ll find links to some cool things I’ve done in the past few years. I’ll keep updating the list over time.

🚀 2024

Complex B2B flows — Product onboarding — Lifecycle emails

📚 2023

Voice, tone and style guides — Content design systems — LLM training

✍️ 2021–2022

Content guidelines — Product writing — Microcopy — Usability testing

🌱 Earlier

Customer experience — Editorial writing — Technical translation and terminology

Portfolio

I’ve collaborated with startups from Belgium and the US, a multinational and a scale-up in Italy, and a Fortune 500 company in the Netherlands. Industries range from food safety and social commerce to customer experience. Right now, I’m working at the intersection of artificial and business intelligence.

Here are a few client projects I’ve worked on:

Creating a body of product content for a Shopify app

Improving complaint management within a customer service team

Helping food safety experts communicate across languages

Services

In the last several years I’ve worked in translation and localization, content writing, customer service and even sales, before realizing I’ve actually been doing UX all along.

Whether you’re building a consistent, scalable content system for your digital product or designing complex user flows, I’m in your corner.

Content guidelines

Scale your content faster across your channels with exhaustive writing guidelines and plenty of practical examples to flex your voice.

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Microcopy

Guide users through your digital product with solid calls to action, helpful notifications and clear error messages.

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Content auditing

Keep track of obsolete or duplicate content, make sure your voice stays consistent over time and uncover opportunities for improvement in your assets.

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Content testing

Support QA engineers and UX researchers with testing tasks (usability, cloze, highlighter) and turn user feedback into content that resonates with your Italian audience.

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Translation and localization

Make your UI copy and marketing materials sound and feel local with culturally aware translations (from Spanish and English to Italian).

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Let’s talk words

Get in touch on LinkedIn to talk about all things UX writing, content design and localization.

Contact me