Portfolio Featured Redesigning mobile onboarding for Joom: a shorter path to more conversions In this take-home exercise, I improve the onboarding flow of an e-commerce app as much as possible with limited information.
A day in the life Could content design be the right fit for you? I revisit how I got here and share tips for starting out on a budget—with a focus on mindset, transferable skills and personal stories.
Audience research: 10 places to get started with no budget You don’t need to be a seasoned UX researcher to get a sense of what your audience is talking about online – nor do you need to spend a fortune.
A day in the life The onboarding brief: what I ask before joining a small product team Are you a UX writer or team lead who loves smooth kick-offs? Keep reading — this list of discovery questions might come in handy.
Taking your international marketing campaign to a local market In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.
Portfolio Featured Creating a body of product content for a Shopify app A Shopify app that rewards shoppers with cashback when they buy with friends and family was looking to build brand awareness before their relaunch. Here's how I helped them move forward.
Portfolio Featured Improving complaint management within a customer service team The customer service team I was part of struggled with customer complaint management. The process was slow and both employees and customers would get frustrated. Here's how a colleague and I stepped in.
Portfolio Featured Helping food safety experts communicate across languages An Italian foodservice company needed to translate a set of 7 food safety regulations for their corporate partners in the UK. Here's how I helped them achieve their goal.
Portfolio Supporting an MVP launch with content I was challenged to design a set of content guidelines to support the launch of a fictional digital product of my choice. Here's how I went about it.
Portfolio Optimizing a localized website with usability testing I conducted a usability test on foodspring, an international sports nutrition brand. In particular, I involved 3 users to test the desktop version of their localized Italian website. Here’s the process I adopted and what I found.
Portfolio Delivering bad news with better microcopy I wrote microcopy to deliver bad news to app users. The two scenarios I worked on were a canceled flight and a late delivery. Here's how I created and then improved the copy.
The Essentials Smart products for smart consumers Chapter 7 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
The Essentials Localization checklist for proofreaders and reviewers Chapter 6 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
The Essentials Integrating localization services into project management Chapter 5 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
The Essentials Project management for content strategists Chapter 4 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
The Essentials Making the case for terminology management Chapter 3 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
The Essentials Technical communication 101 Chapter 2 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
The Essentials Localization concepts Chapter 1 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Text editing: a handbook for (language) students and professionals If your goal is to communicate effectively, even if you do not strictly earn your living with language work, text editing is a skill you might want to polish up.
From the archives Omniscien Technologies introduces automatic subtitling in over 540 language pairs To meet the demands of an ever-growing, linguistically diverse customer base, the market needs effective subtitling solutions. This is where language technologies come into the picture.
From the archives Understanding neural machine translation and its challenges We explore the pros, cons and challenges of neural machine translation, with insights from industry leaders.
