Taking your international marketing campaign to a local market
In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.
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From the archives
Some of my earlier publications, covering key topics in the language industry.
Localization checklist for proofreaders and reviewers
Chapter 6 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Integrating localization services into project management
Chapter 5 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Project management for content strategists
Chapter 4 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Making the case for terminology management
Chapter 3 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Technical communication 101
Chapter 2 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Localization concepts
Chapter 1 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Text editing: a handbook for (language) students and professionals
If your goal is to communicate effectively, even if you do not strictly earn your living with language work, text editing is a skill you might want to polish up.
Omniscien Technologies introduces automatic subtitling in over 540 language pairs
To meet the demands of an ever-growing, linguistically diverse customer base, the market needs effective subtitling solutions. This is where language technologies come into the picture.
Understanding neural machine translation and its challenges
We explore the pros, cons and challenges of neural machine translation, with insights from industry leaders.