Taking your international marketing campaign to a local market In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.
The Essentials Localization checklist for proofreaders and reviewers Chapter 6 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
The Essentials Integrating localization services into project management Chapter 5 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
The Essentials Project management for content strategists Chapter 4 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
The Essentials Making the case for terminology management Chapter 3 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
The Essentials Technical communication 101 Chapter 2 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
The Essentials Localization concepts Chapter 1 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Text editing: a handbook for (language) students and professionals If your goal is to communicate effectively, even if you do not strictly earn your living with language work, text editing is a skill you might want to polish up.
From the archives Omniscien Technologies introduces automatic subtitling in over 540 language pairs To meet the demands of an ever-growing, linguistically diverse customer base, the market needs effective subtitling solutions. This is where language technologies come into the picture.
From the archives Understanding neural machine translation and its challenges We explore the pros, cons and challenges of neural machine translation, with insights from industry leaders.
